The road to Innisfree wasn’t exactly a straight line — more like a winding country back road. When I first dreamed up the name, Innisfree, I had no clue what kind of business it would become. Looking back, though, it makes perfect sense. As a kid, I was the one doodling, hand-lettering, and making posters just for fun. Turns out that kind of thing sticks.

After earning my diploma at Fanshawe College in London, ON, I spent a decade sharpening my print design chops at Austin Graphics Inc., a local company with an outstanding reputation. Those years taught me the ins and outs of design, but after 13+ years working for others, I felt the pull to be my own boss and build something that was truly mine. That’s when Innisfree became more than just a name.

Has it been challenging? Absolutely. But here’s the thing: I love beautiful design, and that love keeps me going. My happy place is creating that “just-right” piece, the one that stretches my creativity and leaves a client grinning because they know they made the right call trusting me with their project.